In the era of AI recommendations
Brand visibility

GEO stands for Generative Engine Optimization, the practice of optimizing for greater brand and content visibility in generative AI answers. It involves analyzing the intent behind users’ questions and refining brand information and content relevant to those answers. Site structure and crawler access conditions are reviewed and improved to make web pages easier for AI to find and understand. Content expertise, accuracy and supporting evidence are strengthened, while brand information is kept consistent across channels. Brand mentions, citations and recommendations in answers from major AI models are measured, and improvements are repeated as results change. Visibility and recommendations vary with factors such as the AI model, the context of the question and competing information. Although specific results cannot be guaranteed, ongoing improvements may help increase how often a brand appears or is recommended in answers to relevant questions.

We repeatedly query the five LLMs (ChatGPT, Gemini, Claude, Clova and Perplexity) with the registered prompts and calculate the share of answers that mention the brand. The collection frequency depends on the plan you have paid for.

A composite score out of 100 based on five indicators: AI visibility rate (AVR), visibility balance across LLMs (LBI), visibility context, brand perception and technical readiness.

The console checks llms.txt, robots.txt, sitemap.xml, Schema.org and page structure, and provides recommendations. Compare the current server files with the recommendations from UPGEO, then download and apply the changes.

Contract → Technical analysis (site structure and crawling checks) → Setup (registering the brand, competitors and prompts) → Go live (data collection begins at the frequency specified by the plan you have paid for). This usually takes about 1–2 weeks, but may take 3–4 weeks depending on the size and technical characteristics of the site.

To get started, prepare your site domain, a list of competitors and possible questions to analyze. We help refine those questions during the diagnosis.